How to know the future to undertake successfully in the present

In this session, guidelines will be given for detecting trends and for those values and actors in the environment that must not be lost sight of in order to design successful products or services.

Information that is all valuable for polishing, giving it a twist -or even discarding- the initial business idea, with the aim of launching projects that are truly aligned with current business opportunities.

Therefore, before undertaking, it is essential to carry out two types of analysis:

• Market: competitors, consumer habits, suppliers...
• Trends: where society, technology, innovation is headed...

The session will focus on the practical explanation of the   tools Key Trends and Market Forces and the Environment of the BIK Startup methodology with the intention that agents and entrepreneurs achieve the best results from it, since the work done with these tools depends largely on the successful evolution of any business project .

This initiative is aimed at agents of the entrepreneurship ecosystem and entrepreneurial projects .

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